What is Prototyping?

Prototyping is the process of taking an idea and turning it into something real enough that we can see if it solves a problem or meets a need. Often rough and unfinished, prototypes are supposed to look like works in progress that will change as we try them out. 

Prototyping allows us to:

  • Test out possibilities without committing to a single solution;
  • Share and try our ideas with the people who will actually be using them and gain valuable insights;
  • Fail quickly and cheaply to learn from mistakes before investing too much time or money.

Prototypes can be objects, drawings, skits—anything that communicates how an experience will look and feel.

Prototyping is different from a pilot. We build prototypes to learn, not to test an almost finished experience or service. 

How does prototyping connect to Service Standards and Experience Patterns?